BGOBUDDIES Terms and Conditions

Terms and Conditions of Business

By completing the affiliate application to the Affiliate Programme and clicking “I have read and agree to the affiliate terms and conditions” within the registration form, you (the “Affiliate”) hereby agree to participate in the bgobuddies Affiliate Programme and abide by all the terms and conditions set out in this Agreement. The Company reserves the right to amend, alter, delete or extend any provisions of this Agreement, at any time and at its sole discretion, without giving any advance notice to the Affiliate, subject to the terms set out in this Agreement.

  1. Definitions and Interpretation
    • In these Terms and Conditions:

Affiliate” means you, the person who registers on the Website.

Affiliate Guidelines” means the best practice guidelines for Affiliates published by BGO Entertainment Limited (covering, and/or any subsequent casino brands launched by BGO Entertainment Limited or under any of BGO Entertainment Limited’s gambling licences) from time to time, and includes but is not limited to the guidelines set out in the ‘Affiliate Guidelines’ section of these terms and conditions and the ‘UK Marketing and Advertising Rules for Affiliates’ which can be found at

Affiliate Management Area” means the reporting interface available on the Website.

Affiliate Programme” means any Affiliate programme available on the Network and where the context admits shall include the provisions described or contained in the Operator’s terms and conditions.

Affiliate Site” means the Affiliate’s website, blog, forum, voucher code, email list or other mechanism or method designed or intended to refer Customers to Operators.

Agreement” means the contract between BGO Entertainment (covering, or/and any subsequent casino brands launch under the BGO Entrainment Licence) and the Affiliate of which these Terms and Conditions shall form an integral part.

Approved Transaction” means the first purchase of services or other Customer-initiated action as specified in the Affiliate Programme.

BGO Entertainment” means BGO Entertainment Limited a company incorporated in Alderney whose registered office is at Inchalla, Le Val, Alderney, GY9 3UL.

Code” means the code of best practice on the use of online voucher codes, as amended from time to time, published by the Advertising Standards Authority: (

Commencement Date” means the date on which BGO Entertainment Limited gives notice to the Affiliate that registration on the Website has been successful.

Commission” means the fees due to Affiliate in accordance with this Agreement.

Competent Authority” means any governmental, judicial or regulatory authority having jurisdiction over this agreement, any of the parties hereto or any activity of any of the parties hereto.

Confidential Information” means the Agreement and all communications, materials and information, whether written, electronic, visual, or oral supplied to or obtained by either party from the other pursuant to the Agreement.

CPA = Commission Per Acquisition”. The commission paid per depositing player referred by an Affiliate/publisher. The network will set the CPA and reserves the right to change this periodically for the commercial needs of the network or individual merchant. All Affiliates/publishers will be informed of any CPA changes at least five (5) working days before changes come into effect.

Customer” means a client, customer, player or user referred by the Affiliate to an Operator via the Link.

Fraud Traffic” means deposits or transactions generated from Customers through illegal, unethical, misleading, deceptive, fraudulent or surreptitious means or in bad faith (including, but not limited to, cookie stuffing, cookie dropping, using cloaking techniques or forcing pop-ups) regardless of whether or not it actually causes damage to BGO Entertainment  or an Operator.

Intellectual Property” means proprietary rights in all intellectual property whether registered or not including, without limitation, trademarks, trading, business or domain names, email addresses, copyrights (including any such rights in websites or software), rights in databases and all other intellectual property rights of a similar or corresponding character, which subsist now or in the future in any part of the world.

Link” means the link BGO Entertainment supplies to the Affiliate for inclusion on the Affiliate Site which when clicked on by a Customer identifies that the Customer has been referred by the Affiliate and the relevant Affiliate Programme.

Net Revenue” is defined as fundings (purchases) minus payouts, bonuses, chargebacks, license fees and taxes where applicable.

Network” means the BGO Entertainment Limited Affiliate network operated via the Website.

Operator” means any provider of remote gambling services in addition to BGO Entertainment whose Affiliate Programme is available on the Network.

Website” means the website and such other linked or associated websites operated by BGO Entertainment for the promotion of Affiliate Programmes which the Affiliate may advertise and market to Customers via the Affiliate Site.

  • Words importing one gender include all other genders and words importing the singular include the plural and vice versa.

 2. Registration, identity verification and commencement

The Affiliate shall apply to join the Network by completing the registration form on the Website.

Completion and submission of the registration form shall signify the Affiliate’s acceptance of these Terms and Conditions and any amendments thereto made by BGO Entertainment from time to time and published on the Website. After the submission of the registration form, BGO will run a verification of the Affiliate’s identity based on the information provided by the Affiliate and by obtaining further information from public and other data sources. The Affiliate agrees to provide BGO with any supporting documents, which BGO may further request, both during the registration process and on an on-going basis as required, for the purposes of Customer Due Diligence. Supporting documents required may include (but are not limited to), any or all of the following:

For Individuals:  Valid Photo Identification such as: a copy of a valid passport or driving licence.  Valid Proof of Address such as:  copy of a utility bill, letter of reference from the individual’s bank or a copy of a bank statement; not more than 3 months old.

For Companies: a copy of the company’s certificate of incorporation; register of Members & Shareholders, articles of association (or equivalent document); duly approved corporate resolution; certificate of good standing; power of attorney; and information regarding the identity of the beneficial owners and directors of the company.

The Affiliate agrees and acknowledges that BGO Entertainment (covering, or/and any subsequent casino brands launched by BGO Entertainment) has the right to withhold any payments if such supporting documents are not provided in a timely manner.

The acceptance or rejection of the Affiliate’s application to join the Network shall be determined by BGO Entertainment at its sole discretion.

If accepted the Agreement shall commence on the Commencement Date and shall continue until terminated in accordance with these Terms and Conditions.

On the Commencement Date BGO Entertainment shall create an Affiliate Management Area for Affiliate.

  1. Affiliate programme and customer tracking

BGO Entertainment shall notify the Affiliate of any news, important updates, bonus changes and promotions sent from time to time by email and by notices posted on the Affiliate Management Area.

The acceptance or rejection of the Affiliate’s application to join an Affiliate Programme shall be determined by BGO Entertainment and the Operator at their sole discretion.

If accepted the Affiliate shall be bound by any additional conditions which the Operator may impose from time to time and which will be posted on the Affiliate Management Area.

On acceptance BGO Entertainment shall create and supply a Link to enable BGO Entertainment and the Affiliate to track referred by the Affiliate customers.

The Affiliate shall place the Link on the Affiliate Site and shall maintain, operate and update the Link in accordance with BGO Entertainment’s instructions.

The Affiliate accepts and acknowledges that any delay or failure to place, maintain, operate or update the Link in accordance with BGO Entertainment’s instructions may result in referred Customers not being identified and no Commission shall be payable in respect of such unidentified referrals.

  1. Commission and payments

Commission shall be paid to the Affiliate at the agreed rate as per the tiered commission structure for each Customer who completes an Approved Transaction.

Payment of Commission shall either be in Sterling or in the currency of the Approved Transactions in which event BGO Entertainment shall pay the foreign currency equivalent of the agreed rate as per the tiered commission structure at the best exchange rate that BGO Entertainment is able to obtain on the date of payment.

The Affiliate shall remain responsible for all bank charges on Commission payments whether in respect of electronic transfers, foreign currency exchange commission, correspondent bank charges, cancelled cheques or otherwise.

BGO Entertainment shall pay Commission on a monthly basis and shall endeavour to do so within 30 business days of the end of the month in which the Approved Transaction is completed.

Payment of Commission shall be made by electronic transfers to a bank account or accounts of the Affiliate’s choice but BGO Entertainment shall not be responsible for late payments arising from the Affiliate’s failure to provide accurate or sufficient account information or for any other cause beyond BGO Entertainment’s reasonable control.

No Commission shall be payable in respect of Fraud Traffic or as a result of other unethical or illegal activities by the Affiliate. In such cases, BGO Entertainment shall be entitled to (i) reclaim Commission it reasonably believes is arising from Fraud Traffic (or to deduct and set-off such Commission against future Commission payments) and/or (ii) suspend payment of any Commission if it suspects that the Affiliate has promoted or listed, or worked with a third party to promote or list, any BGO Entertainment brand and/or Operator brand on any webpage which uses cookie stuffing, cooking dropping, cloaking techniques and/or forces pop-ups.

Affiliates promoting BGO Entertainment brands will receive commission per deal agreed for each specific brand. Affiliate is eligible to receive revenue share commission for any new referred player to any of BGO Entertainment brands which is a result of his marketing efforts when referral is made by the means of his unique tracking code. In the event that an affiliate refers a player who has already registered an account to another website in our network, he/she won’t get paid a CPA for that referral. For clarity, any CPA reward for an individual player will only be paid once which will be on the BGO Entertainment brand on the network the player joined first.

The Affiliate shall be responsible for all taxes payable in respect of the Commission.

BGO Entertainment does not pay VAT on Commission (Alderney is not within the EU Customs Union). If the Affiliate wishes or is required to issue invoices to BGO Entertainment such invoices shall be zero-rated for VAT purposes.

No Commission will be payable for revenue generated from player accounts that BGO Entertainment deem to be fraudulently “linked” to the Affiliate account in any way. This includes staff, family members, agents and associates of the Affiliate and any related entity. If BGO Entertainment deem the linked account activity to be fraudulent, we reserve the right to withhold funds from both Affiliate and player accounts.

BGO Entertainment reserves the right to set limits for a minimum level of activity on Affiliate’s account aimed to stimulate consistency in the affiliate activity and to encourage affiliate sending new referrals. Such minimum activity levels will be continuously reviewed and BGO Entertainment reserves the right to cancel any bespoke deals reverting to the standard revenue ladder if an affiliate fails to deliver referrals at the agreed level.  Any bespoke commission structures (reward plans) are subject to revision based on performance. Bgobuddies reserves the right to revise or terminate any Hybrid or CPA deal based on affiliate’s performance or if agreed exposure plan is not sustained by the affiliate.

The minimum payment is £100 GBP per month. If it is under £100, commission will be rolled over until £100 is exceeded.

  1. High-roller policy

The Affiliate’s monthly payable balance of Commission is automatically reset to £0.00 at the beginning of each calendar month, to ensure that no negative balances are carried forward.

If in any given month a Customer generates a negative Net Revenue of at least £5,000 he/she will be deemed to be, for the purposes of this section, a ‘High-Roller’.

The negative Net Revenue generated by the High-Roller will be carried forward and offset against future Net Revenue generated by that High-Roller;

The negative balance carried forward cannot be set-off against other Customer’s Net Revenue;

The negative balance of a High-Roller will be reduced by future positive Net Revenue that they generate in subsequent months;

A negative balance will not be increased by future negative Net Revenue unless the High-Roller meets the qualifying criteria in subsequent months.

The affiliate will be able to view all adjustments in order to track the High-Roller Player’s net breakeven point. Adjustments will be made at the end of each calendar month based on the cumulative revenue for the month running to protect the Affiliate’s income from revenue generated from other Players in the same month.

  1. Intellectual property rights

BGO Entertainment and the Affiliate grant to each other non-exclusive, revocable, royalty-free licenses to have reasonable use of their respective Intellectual Property for the purposes of this Agreement subject to approval on all external marketing materials.

To the extent that it is able to do so BGO Entertainment also grants to the Affiliate a non-exclusive, revocable, royalty-free license to have reasonable use of the Operator’s Intellectual Property for the purposes of each Affiliate Programme.

The licenses granted in these Terms and Conditions are intended to allow BGO Entertainment and the Affiliate to have reasonable use of Intellectual Property for the purposes of operating the Network but the Affiliate shall not describe itself as being associated with BGO Entertainment or an Operator in any circumstances without the prior written approval of BGO Entertainment.

Nothing in these Terms and Conditions shall operate to transfer any interest or ownership of Intellectual Property and the Affiliate shall only use the Intellectual Property during the continuance of this Agreement.

  1. Warranties and indemnity

BGO Entertainment and the Affiliate each represents, warrants and undertakes one to the other that:

It has the full right, power and authority to enter into the Agreement;

Entering into the Agreement and performance of its obligations and duties under it will not breach any agreement to which it is a party or by which it is otherwise bound; and

The use of its Intellectual Property will not infringe the intellectual property or other rights of any third party. The Affiliate represents, warrants and undertakes to BGO Entertainment that:

a) all information and data supplied by the Affiliate to BGO Entertainment, Operators, Customers and any other party through or in connection with the Agreement shall be correct, accurate and not misleading;

b)the Affiliate and the Affiliate Site shall comply with the Code and the Affiliate Guidelines as amended or supplemented by BGO Entertainment from time to time;

c)it will not do anything (or permit anything to occur) that causes, or attempts to cause, the payment of Commission resulting from Fraud Traffic;

d)it will not promote or list, or work with a third party to promote or list, any BGO Entertainment brand and/or Operator brand on any webpage which uses cookie stuffing, cooking dropping, cloaking techniques and/or forces pop-ups;

e)the Affiliate, the Affiliate Site and the Affiliate’s activities in connection with the Network and any Customers’ data shall comply with any and all applicable laws, regulations, codes of conduct in force from time to time as amended, re-enacted, extended or consolidated by any Competent Authority;

f)the Affiliate shall incorporate and include in the Affiliate Site a privacy policy statement that stipulates that BGO Entertainment, Operators or third parties where applicable may use code or cookies on the Affiliate Site to track the performance of Operators’ marketing efforts and that no personally identifiable information is collected in such process.

g)The Affiliate acknowledges and agrees that the Network is provided on an ‘as is’ basis and that BGO Entertainment does not give any warranty in relation to availability or uptime, nor that the Network or Website will be suitable for the Affiliate’s particular requirements or will result in any particular level of income or business to the Affiliate.

BGO Entertainment represents, warrants and undertakes to the Affiliate that it shall use reasonable endeavours to provide accounting support services to the Affiliate in accordance with good industry practice.

The Affiliate hereby undertakes to indemnify and keep indemnified BGO Entertainment and the Operators (together with their directors, employees and agents) fully and effectively against any and all costs, claims, expenses and liabilities (including reasonable legal fees) arising from a result of:

a) Any breach of the warranties contained in these Terms and Conditions;

b)Any contaminated file, virus, worm or trojan horse originating or sent from the Affiliate Site.

  1. Termination

The Affiliate may terminate the Agreement at any time by giving not less than one month’s written notice to BGO Entertainment.

BGO Entertainment may terminate the Agreement at any time by giving not less than one month’s written notice or immediately and without notice if the Affiliate breaches any of the warranties contained in these Terms and Conditions or otherwise engages in unethical or illegal activities.

On termination of the Agreement for any reason the Affiliate shall cease using all Intellectual Property belonging to BGO Entertainment or the Operators and BGO Entertainment shall be relieved of all further liability, duties and obligations to the Affiliate (including, without limitation, any payment obligation).

For the avoidance of doubt the Affiliate shall be entitled to Commission on Approved Transactions completed in the calendar month immediately preceding the date of termination of the Agreement but shall not be entitled to any Commission, compensation or any other form of payment in respect of any period thereafter or during any period of suspension, whether or not the suspension is lifted or if the Affiliate subsequently re-joins the Network.

Notwithstanding above-mentioned agreement clauses, BGO may immediately terminate this Agreement if it determines, at its sole discretion:

  • that there are doubts in respect of the Affiliate’s true identity and that the Affiliate is unable to provide BGO with appropriate identification to effectively verify the Affiliate’s identity;
  • that any fraud has taken place or is contemplated by the Affiliate or any of its customers;
  • that the Affiliate has caused, or attempted to cause, the payment of Commission resulting from Fraud Traffic;
  • that any of the Affiliate’s activities pose a risk to the integrity of BGO or to prejudice BGO’s compliance with the licensing objectives set out in the UK Gambling Act 2005 and/or its licence;
  • that the Affiliate’s site is directed at those aged below 18 years and/or deliberately targets vulnerable persons or problematic gamblers;
  • that the Affiliate’s site violates the intellectual property rights (including BGO’s);
  • that the Affiliate site violates any applicable laws and/or applicable advertising code of practice;
  1. Limitation of liability

Except as specifically provided in the Agreement the remedies of the parties (whether in contract, tort, by statute or otherwise, howsoever) against each other for any breach of their respective obligations or warranties hereunder shall be limited to damages.

Nothing herein shall limit or exclude the liability of the Affiliate for loss or damage due to or arising from death, personal injury or fraudulent misrepresentation.

BGO Entertainment’s maximum liability to the Affiliate for direct losses arising from BGO Entertainment’s breach of any provision of the Agreement shall not exceed the Commission received or due to the Affiliate in the three months prior to the event which gave rise to liability and subject as aforesaid BGO Entertainment shall not be liable to the Affiliate for loss of profits, or indirect, incidental or consequential damages incurred as a result of or in connection with the Agreement whether arising out of breach of contract, negligence or howsoever.

BGO Entertainment shall not be liable for or be considered in breach of the Agreement on account of any delay or failure to perform as a result of any causes or conditions which are beyond BGO Entertainment’s reasonable control.

  1. Disputes and notices

The Affiliate shall in the first instance refer queries, complaints and bona fide disputes to the Affiliate’s account manager nominated from time to time by BGO Entertainment and shall use all reasonable endeavors to resolve any such dispute.

If no such resolution occurs within 30 days of such referral disputes shall be referred to a director or senior manager of BGO Entertainment who will endeavor to resolve any such dispute within a further 30 day period.

Any notice given under the Agreement shall be in writing and may be delivered by hand or sent by courier, pre-paid registered post or by fax transmission (in which case it shall be deemed to be delivered on proof of delivery or confirmation of successful fax transmission) but notices shall also be considered delivered immediately on transmission if sent by email to the email address supplied by the recipient to the sending party or if posted on the Affiliate Management Area by BGO Entertainment.

BGO Entertainment may notify the Affiliate of updates or amendments to these Terms and Conditions by email or via the Affiliate Management Area.

  1. Confidentiality

Both the Affiliate and BGO Entertainment shall take reasonable steps to prevent unauthorised disclosure of Confidential Information (including by employees or agents who have access to such Confidential Information) during the continuance of the Agreement and thereafter without limitation in time.

Notwithstanding the foregoing, either party may disclose Confidential Information without the consent of the other party to the extent such disclosure is required by law or demanded by a Competent Authority.

Both parties may disclose that the Affiliate is a member of the Network subject to the Affiliate first seeking BGO Entertainment’s approval of any publicity materials, such approval not to be unreasonably withheld or delayed.

  1. General provisions

Failure of either party to insist upon or enforce strict performance by the other party of any provision of the Agreement or to exercise any right under the Agreement shall not be construed as a waiver of such party’s right to assert or rely upon any such provision or right in that or any other instance.

These Terms and Conditions comprise the entire Agreement between the parties and supersede all prior agreements, statements, and representations. Any addition or amendment to the Agreement shall be in writing.

Other than expressly provided for in these Terms and Conditions a person who is not a party to the Agreement shall have no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of these Terms and Conditions but that shall not affect any right or remedy of a third party which exists or is available apart from that Act.

The Affiliate shall not assign the Agreement or any right, interest or obligation under it without BGO Entertainment’s prior written consent. BGO Entertainment may assign the Agreement or any of its rights, interests or obligations thereunder to any third party as BGO Entertainment shall see fit.

If there is any inconsistency between these Terms and Conditions and the terms and conditions of an Affiliate Programme these Terms and Conditions shall prevail.

The Affiliate shall be an independent contractor and shall have no right to bind BGO Entertainment or any Operator to any agreement with a third party nor to represent itself as an agent or partner incur any obligation or liability on behalf of BGO Entertainment or any Operator.

The Agreement shall be governed by English law and the parties irrevocably submit to the non-exclusive jurisdiction of the English Courts.

  1. Legal and regulatory compliance

The Affiliate must not market BGO Entertainment’s brands or services in a manner which is in violation of applicable Alderney and UK laws, regulations, conditions and codes of conduct set out by the UK Gambling Commission, and other relevant regulatory bodies.

In particular, the Affiliate shall comply with all laws, regulations and industry practices applicable to online advertising and the marketing of online gambling sites, including but not limited to:

  1. the UK Gambling Act 2005;
  2. the Licence Conditions and Codes of Practice issued by the UK Gambling Commission;
  3. the CAP Code issued by the Advertising Standards Authority;
  4. the IGRG Industry Code for Socially Responsible Advertising, and
  5. the PECR Regulations issued by the Information Commissioner’s office.

In addition, the Affiliate shall comply with the advertising codes of practice which apply to the form and media in which they advertise the gambling services.  The Affiliate shall ensure that all marketing, advertising and promotions include reference to the terms and conditions in accordance with rules 3.9 and 8.18 of the CAP code, and Social Responsibility Provision 5.1.7 of the LCCP, and the wording set out below: 18+

The Affiliate agrees that all activities undertaken in connection with BGO Entertainment’s Affiliate programme will uphold the highest ethical standards, including but not limited to the licensing objectives set out in the Gambling Act 2005:

  1. preventing gambling from being a source of crime or disorder, being associated with crime or disorder or being used to support crime;
  2. ensuring that gambling is conducted in a fair and open way; and
  3. protecting children and other vulnerable persons from being harmed or exploited by gambling.

If the Affiliate is in any doubt at all about whether his marketing methodology or materials adhere to these rules, then he/she must seek prior approval from the Affiliate team at BGO Entertainment BEFORE engaging in the marketing activity.

Furthermore, the Affiliate shall comply with all directives, laws and regulations applicable to the use of cookies or the use, processing, storage and transfer of personal data, including but not limited to the EU Data Protection Directive 95/46/EC, EU Privacy and the Electronic Communications Directive 2002/58. Any electronic messages or other communications sent by, or caused to be sent by the Affiliate, shall be free of Spam and in full compliance with all regulations related to the sending of commercial electronic messages, including the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the EU Data Protection Directive 95/46/EC

The Affiliate may only use marketing materials either provided by BGO Entertainment via its Affiliate programme or approved by BGO Entertainment’s Affiliate team, and will not alter the appearance, design and content of approved Banners, text links and promotional emails unless it obtains written authorisation from BGO. For removal of any doubt the Affiliate may only use marketing materials that have been approved by the Affiliate management team and that are fully compliant with the legal and regulatory requirements set out by the UK Gambling Commission.

The Affiliate will not utilize direct marketing to any potential or existing customers whatsoever within Great Britain. For the sake of clarity, it is expressly stated that the term “direct marketing” refers specifically to marketing via email and/or sms.

The Affiliate shall be expressly prohibited from advertising any of bgobuddies casinos on  free-to-play (demo play) versions of real money games without first conducting an appropriate age verification process approved by bgobuddies (which, at the minimum, must include an electronic verification against a third party database, such as technology platforms of all the UK mobile network operator’s (MNO’s) or the Electoral Roll).

Again if the Affiliate is in any doubt, they must immediately contact the Affiliate team at BGO Entertainment before engaging in any marketing activity on their behalf.  In case the Affiliate violates above mentioned agreement clauses, BGO has the extraordinary right to terminate the contract immediately. The Affiliate warrants to provide such information as BGO may reasonably require in order to enable BGO to comply with information reporting and other obligations to all relevant regulatory bodies, including but not limited to the UK Gambling Commission, the Alderney Gambling Control Commission, the Advertising Standards Authority, and the Information Commissioner’s Office.

The Affiliate must ensure that when marketing BGO Entertainment’s brands or services they ensure that they link to the brand homepage, product vertical homepage (such as or landing pages provided. The Affiliate must no longer use direct links to the registration page as this is no longer compliant.

  1. Affiliate guidelines

Guidelines which all affiliates must follow at all times, as part of the Terms and Conditions of the bgobuddies Affiliate Programme.

  1. The Affiliate shall not engage in any fraudulent, unethical or unlawful activity, or any activity which is not transparent to BGO Entertainment or not in the best interests of BGO Entertainment, Operators or Customers, or any activity which is in breach of relevant laws and regulations
  2. Examples of such activities include, but are not limited to:

a) use of inappropriate software (whether third party or otherwise) in order to create financial gain for the Affiliate;

b) causing, or attempting to cause, the payment of Commission resulting from Fraud Traffic;

c) promoting or listing, or working with a third party to promote or list, any BGO Entertainment brand and/or Operator brand on any webpage which uses cookie stuffing, cooking dropping, cloaking techniques and/or forces pop-ups;

d) bidding on the branded and disallowed key terms within paid search, or any other third party advertising system based on keywords; Additionally, any paid search budget should be approved and authorised by the Affiliate Manager prior to Affiliate commencing paid search campaign. Failure to do so will result in commission earnings being withheld by bgobuddies;

e) implementing links where there is an incentive to click on them without Customers having full knowledge of the consequences of their actions, for example activating a cookie which may later mean a conversion of sale to the owner of the Affiliate link (i.e. “forced clicks”);

f) promotion by unsolicited email;

g) promotion by means of direct marketing by SMS, whether with or without the consent of the recipient; or

h) mimicking the action of an Affiliate link click which results in a cookie being stored on a Customer’s machine which could later lead to the conversion of a sale to the Affiliate.

3. If the Affiliate Site includes or comprises an email list the Affiliate shall:

a)  obtain BGO Entertainment’s written approval before sending email promotions on its behalf to Customers;

b) supply examples of email promotions which the Affiliate proposes to use;

c) provide full disclosure as to the origin and source of its list or database of email addresses, including supplying satisfactory evidence that these have been properly purchased or licensed, details of the party from whom they have been purchased or licensed, details which demonstrate that they have been created, supplied and operated in accordance with data protection and other applicable laws, and details that all appropriate consents have been obtained from the intended recipients.

d) The Affiliate shall be responsible for protecting and maintaining the confidentiality of its logins, Links and other data used to access or manage the Affiliate Management Area and Affiliate Programmes and for ensuring that no third party may change the Affiliate’s details without the Affiliate’s knowledge.

e) The Network is an online network and Approved Transactions must be conducted online, not offline, unless otherwise agreed between the parties. Offline transactions shall be disregarded and shall not entitle the Affiliate to Commission unless specifically agreed otherwise by BGO Entertainment.

f) The Affiliate shall specify the URLs it will use to track Approved Transactions as part of the registration process via the Website (“Authorised URLs”). BGO Entertainment may disregard transactions entered into via URLs other than Authorised URLs and/or withhold Commission in respect of them. The Affiliate may add additional or substitute URLs from time to time via the Affiliate Management Area, but such URLs will only become operational once acceptance is confirmed by the Affiliate’s account manager.

g) From time to time BGO Entertainment shall be entitled to request from the Affiliate information and evidence as to how and where the Affiliate is promoting the Affiliate Site and the Affiliate shall supply such information without delay.

h) If the Affiliate or any Customer configures its system in order to disable any technology for confirming the means of referral, BGO Entertainment shall treat the Customer as not having been referred by the Affiliate.

i) The Affiliate shall supply evidence of its identity to BGO Entertainment on request at any time.

j) The Affiliate Site shall not use or contain any spyware or other equivalent or similar code or material, intended to defraud or unlawfully obtain data from Customers.

k) Each page of the Affiliate Site shall contain a clear and conspicuous link to its privacy and cookie policy.

l) The Affiliate shall not pass any Customer’s personally identifiable information to BGO Entertainment.

m) Any attempts of arbitrage or collusion form the affiliate end will result in affiliate’s account termination.

n) Affiliates should not gain profit from their own game play by their or their family members’ player accounts being attributed (tagged) to their affiliate account.

o) Affiliates should refrain from promoting any of bgobuddies brands on cashback incentive sites without specific written authorisation from the Affiliate Manager.

p) The Affiliate shall only send promotional material to customers whose opt-in is less than 12-months old, and who have specifically opted for receiving gaming related content from the Affiliate by means of direct marketing.

q) Under no circumstances are Affiliates and publishers allowed to promote any of the advertisers or merchants featured on bgobuddies via the use of paid placements on brand related terms on search engines or contextual advertising networks. At present this stipulation extends to BGO Entertainment and any related terms. This is not an exhaustive list and can be amended or increased at any time without notice.

r) bgobuddies Affiliates are not allowed to acquire or procure any links for BGO Entertainment terms from third party sites for the purpose of deep linking to their own BGO Entertainment review and information pages. Any Affiliate found to be adding such links will have their Affiliate commission for that month withheld. BGO Entertainment reserves the right to remove the Affiliate from the programme and withhold all commissions.

s) Damaging Statements – Where it has been deemed by us that there have been misleading, damaging, defamatory and/or derogatory statements made by you in relation to us or any of our partners/merchants, we reserve the right to take various actions, including but not limited to, withholding and forfeiting of Referral Fees, charging you for the amount of costs or liabilities incurred in relation to such actions, the closing of the Affiliate Account and/or immediately terminating this Agreement.

t) BGO Entertainment reserve the right to immediately terminate an Affiliate agreement without notice if the Affiliate a) removes, or b) fundamentally changes the listing, positioning or agreed promotion schedule for bgo or any related brands.

u) All advertorial, pre-sell, and native content must adhere to specific compliance terms which will be provided by their Affiliate Managers. Failure to do will lead to closure of the account. Affiliates details will also be passed on to CAP, UKGC, ASA and any other relevant bodies or organisations.

v) Any key terms applicable to a promotion or advert must be displayed in the marketing, with the exception of those limited by space.